How corporates manage their searches with Brandstock

On November 2, Brandstock hosted a webinar with World IP Review discussing how corporates manage their trademark searching.

Alongside valued clients Nestlé and SyngentaAlessia Lorenzini, Brandstock’s director of watching, underlined how the ‘Deep Screening’ service helps brands, enabling ‘more effective decision-making and significantly reduced costs’.

Brandstock’s ‘Deep Screening’ service enables the company to bring together ‘legal and commercial analysis to provide rapid risk profiling.’

Cédric Freymond, in-house counsel at Nestlé, said that for a company with sales in 189 countries, it’s vital to search effectively and quickly on a global scale. The search strategy is tailored to the particular mark and the business category, and is aligned with the filing strategy.

For Nestlé, the Brandstock Deep Screening service contributes to increase speed in delivering analysis and risk assessment to the business while ensuring quality results and cost efficiency.

Jayne McClelland, trademark attorney at Syngenta, described how the company is faced with a range of challenges when it approaches search projects.

By employing a combined approach to trademark search and name creation for the array of new products the company develops, Syngenta is able to better marshal its resources, partnering with Brandstock throughout the process in order to ensure the most effective outcome.  

You can listen to the webinar on request by writing an email to

For more information on Deep Screening, please contact us.