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    Adding value to your IP portfolio

    Customers must come first: that's a fact. In order to satisfy all the clients' needs, we guarantee maximum flexibility in all our services to increase your brand's value and making your portfolio cost-effective. E.g. our clientele will be able to choose whether to work with their preferred providers or with ours. We offer a team of reliable experts, transparent and proper costs, and fully customizable sets of services.

    17 Apr 2018
    How to adapt your IP strategy to machine learning evolution

    The rise of machine learning has profound implications for most areas of business, and intellectual property is no exception.

    What once seemed the stuff of science fiction – the idea that machines...

    12 Apr 2018
    Keep a clean and efficient legal docket with Brandstock

    Making sure your legal docket is an effective resource can be a challenge, but the good news is there are straightforward actions you can take to keep things clean and efficient.

    06 Mar 2018
    The evolution of general counsel's responsibilities: challenges and opportunities

    A general counsel, also known as chief counsel or chief legal officer, advises the senior management team on the...

    01 Mar 2018
    Pros and cons of managing IP portfolio internally

    For many businesses, the decision to manage the IP portfolio internally or externally can be influenced by a variety...

    22 Feb 2018
    The faces of intellectual property services: roles and tasks for each department

    Finding the right provider for intellectual property services is challenging for many reasons; determining the...


    Our experience at your clients' service

    We harness innovative IT and specialist professional expertise to deliver increased efficiency and cost savings for our clients and for yours too! Relying on Brandstock for IP portfolio management means reducing all legal risks for your customers, getting a broad range of services, and having a trustworthy and reliable business partner. In this way, you will have the chance to widen your audience by providing full brand protection and enhancement services.

    19 Apr 2018
    Trademark lawyers vs marketers: why they should smooth things over

    When we compare the difference between the roles of trademark lawyers with those of marketers, there are significant differences between the knowledge and concerns between the two professions....

    07 Feb 2018
    The importance of data verification in every IP strategy

    Accurate, high-quality, and relevant data have never been more important in forming an IP strategy. The strength of an IP asset is highly dependent on the accuracy of data obtained during the data...

    25 Jan 2018
    How digitalization helps counsels managing IP

    As one of the most valuable assets a company has, intellectual property must be appropriately managed in order to...

    19 Jan 2018
    The 3 stages of data verification & auditing in intellectual property services

    For corporate IP counsel who are looking to undertake an audit of their company’s intellectual property portfolio,...

    06 Dec 2017
    Brandstock interview: brand valuation at BASF

    Brandstock has interviewed Hans-Jürgen Lutz, vice president, marketing communication, brand and trademark management...


    Stop being overcharged

    With the global nature of the intellectual property (IP) market, many companies are using agent benchmarking to both monitor and minimise costs. Although you can find some answers online, it is still quite hard to answer a question that many companies are still left wondering, ‘What actually is agent benchmarking?’.

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    Bringing perspective to complexity

    Trademark searches are an integral part of trademark ownership, yet many companies fail to carry these out routinely or comprehensively. Although you may be aware of the importance of conducting a trademark search, you may not be fully conscious of the intricacies surrounding how these should be conducted or the key times at which they are required. A full understanding of the context surrounding trademark searches can only serve to improve the protection and exclusivity of your brand.

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    Intellectual Property in theFashion Industry

    Real trouble, isn't it?

    In the ever-evolving industry of fashion, creative expression must be protected through intellectual property (IP) rights. The value of each industrial design asset and the brand that markets that asset are intellectual capital that strengthen a business position within the fashion industry. 

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    Intellectual Property in thePharma Industry

    Start taking care of your IP

    The pharmaceutical industry can be considered as one of the most complex industries for intellectual property management. Specifically, it is heavily regulated with regard to trademark applications. These strict regulations and processes are in place to prevent confusion or misunderstandings among medical professionals and consumers when using medicinal products, which may otherwise lead to fatal health problems.

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    Latest video

    Keeping up with IP has never been so entertaining!